Calmentum — Privacy Policy

Document version: phase-13-v3
Last updated: 2 November 2026


1. Who we are

The Calmentum mobile application and its supporting services are provided by Calmentum EOOD ("Calmentum", "we", "us"), the controller of the personal data described in this policy.

If you are in the EEA or UK, we are the controller of the personal data described below.

2. Summary

Calmentum is a personal planning and recovery app. To work at all it needs to store the tasks you create and the progress you record. Beyond that:

3. What we collect

3.1 Account data — required to provide the service

DataNotes
Email addressUsed to identify your account, sign you in, and contact you about the service
UsernameShown to other users where you take part in social features
PasswordStored only as a salted hash. We never store your password in readable form
Authentication identifierIf you sign in via Google Firebase Authentication
Profile photoOptional. Stored with Cloudflare R2 in the EU
GoalsThe goal categories you pick during onboarding

3.2 Content you create — required to provide the service

Tasks and habits; planner schedules and scheduled instances; task completions; focus-timer sessions; journey (guided programme) enrolment and step completions; reset-day plans and your edits to them; archived tasks; custom recurrence rules and reminder rules; which sections you keep in your tab bar; and today's Spark — which daily message you were shown and whether you opened it. Only the current day's Spark is kept.

When you finish a Move session (breathing, walking and running, yoga or light training), we store that you finished it — the session's name, the day and the time — like any other completed task, so it can count towards your progress and "the days you moved this week". A session in progress is kept only on your phone. Spoken cues use your phone's own text-to-speech, and the cues you hear while the phone is locked are notifications your phone schedules for itself; neither sends anything to us.

Measuring distance — only if you turn it on. For a walk or run you can turn on "Measure distance". Your phone then reads its location (GPS) during that session only — including while the screen is locked, when your phone shows a notification saying so — and adds up how far you went. The locations themselves stay on your phone and are discarded as they are added up; they are never sent to us. When the session ends we store only the total distance with the finished session, so it can show the distance you covered this week. It needs your phone's location permission "while using the app", which you can withdraw in your phone's settings at any time.

3.3 Wellbeing data — special category, consent-based

Calmentum's recovery features record:

Depending on how it is interpreted, this may constitute health data under Article 9 GDPR. We therefore process it only on the basis of your explicit consent, given when you accept data processing at sign-up and each time you submit a check-in. The journal asks for its own consent before your first entry and records when you gave it. You can withdraw consent at any time by deleting your check-ins, by deleting all journal entries (Journal → Delete all entries, which also withdraws the journal consent), or by deleting your account. Journal entries are encrypted before they are stored. This data is never published to the feed, shown to other members of your circles, used to choose Spark messages, or used for advertising. It is used for one thing beyond showing it back to you: the recovery card on Home. Low energy check-ins, and — only while Personalized tips is on — several rough moods in a row in your journal, can make Home offer a lighter day or a reset. The words you write in your journal are never used for this or anything else.

3.4 Social and community data — only if you use those features

Feed posts, including any completion-evidence photo and comment you choose to attach; comments and reactions; support circles you create or join, and shared intentions within them; accountability buddy invitations; abuse reports you submit.

Sharing a task completion to the feed is always an explicit, per-completion choice. Nothing is posted automatically.

3.5 Technical and device data

App version, operating-system platform, and preferred locale; push-notification token, if you enable notifications; notification dispatch logs, so a reminder is not sent twice.

If a crash occurs and you have crash reporting enabled (Settings → Privacy → Crash diagnostics), we send the technical details of the crash — the error, the app version, and the device model and operating-system version — to Sentry, our crash-reporting processor. Crash reports carry no name, no email address, and no IP address, and you can turn them off at any time.

3.6 Product analytics — off by default

If, and only if, you enable analytics, we record a small set of named product events (for example app_opened, daily_plan_viewed, first_task_completed) with a timestamp and minimal properties, plus any A/B experiment group you were assigned to. These are stored against your account so we can honour a later deletion request. Events are buffered on your device and sent when a connection is available; unsent events are discarded after 7 days.

3.7 What we do not collect

We do not collect precise location, contacts, or biometric data, and we use no attribution or tracking SDKs. Move uses GPS only when you turn on "Measure distance" for a walk or run, and then the locations never leave your phone — only the total distance does (section 3.2). It reads nothing from your body or from health apps: no heart rate, steps, weight, or other measurements. Our own servers never receive your device's advertising identifier; the ads SDK described in 3.8 reads it on your device and sends it to Google, not to us.

3.8 Advertising — free version

The free version of Calmentum may show ads. They are provided by Google AdMob (Google Ireland Limited) through a software kit inside the app.

When an ad is shown, Google collects from your device: its advertising identifier (on iPhone only if you allow tracking), your IP address and the approximate location derived from it, device and app information, and how you interact with the ad (whether it was seen or tapped). Google uses this to show and measure ads, to prevent fraud, and — only if you agree — to personalise them.

4. Why we process it, and our legal basis

PurposeLegal basis (GDPR Art. 6)
Creating and running your accountContract — Art. 6(1)(b)
Storing your tasks, plans and progressContract — Art. 6(1)(b)
Sending reminders you configuredContract — Art. 6(1)(b)
Wellbeing check-ins, recovery signals and journal entriesExplicit consent — Art. 6(1)(a) + Art. 9(2)(a)
Personalised task suggestions, and Spark messages built from your own progressConsent — Art. 6(1)(a), toggleable in Settings
Product analytics and experimentsConsent — Art. 6(1)(a), off by default
Ads in the free version, and personalising themConsent — Art. 6(1)(a), through Google's consent form, where the law requires it
Limited, non-personalised ads where you declinedLegitimate interests — Art. 6(1)(f): funding the free version
Social and community featuresContract — Art. 6(1)(b), only where you opt in
Moderating abuse reportsLegitimate interests — Art. 6(1)(f): user safety
Security, fraud prevention, service integrityLegitimate interests — Art. 6(1)(f)
Meeting legal obligationsLegal obligation — Art. 6(1)(c)

Where we rely on consent you may withdraw it at any time; this does not affect processing carried out before withdrawal. Where we rely on legitimate interests you may object — see section 8.

5. Who we share it with

We share personal data only with processors acting on our instructions, and — for ads in the free version — with Google as an independent controller (section 3.8):

RecipientPurposeLocation
Google Cloud (Firebase Authentication, Cloud Firestore, Cloud Messaging)Sign-in, primary data storage, push notifications to Android phoneseurope-west1 (Belgium)
Apple Inc. (Apple Push Notification service)Delivering notifications to iPhones, including the text of a reminderApple's global network
Google Cloud RunRunning the Calmentum APIeurope-west1 (Belgium)
Cloudflare, Inc. (R2 object storage and CDN)Storing and delivering the photos you uploadStored in the EU; delivered through Cloudflare's global network
Functional Software, Inc. (Sentry)Crash diagnostics, only while you have crash reporting enabledEU data residency
Google Ireland Limited (AdMob)Ads in the free version — an independent controller, not our processorEU; Google may also process ad data in the US

We may also disclose data where legally required, or to establish or defend legal claims.

We do not sell personal data. Where you allow personalised ads, Google's use of your device data for them may count as "sharing" for cross-context behavioural advertising under some US state laws; see section 12.

Other Calmentum users see only what the feature you used makes visible: your username and profile photo, your level (a single number that grows as you complete tasks — never the tasks themselves), anything you deliberately post to the feed, who you follow and who follows you, and your participation in circles you joined. You can hide your community activity in Settings → Privacy; while it is hidden, you are left out of other people's follower lists, nobody else can see yours, and your level is not shown to anyone else.

6. International transfers

Your data is stored in the European Union. Photos you upload are cached by Cloudflare's content delivery network so they load quickly wherever they are viewed. Where a processor handles personal data outside the EEA or UK, we rely on the European Commission's Standard Contractual Clauses and, where applicable, the UK International Data Transfer Addendum. Google may process ad data in the United States, relying on the EU–US Data Privacy Framework.

7. How long we keep it

DataRetention
Account and contentUntil you delete your account
Wellbeing check-ins, recovery signals and journal entriesUntil you delete them or your account
Today's SparkReplaced every day; removed 30 days after you last opened the app
Analytics events90 days
Notification dispatch logs30 days
Buffered analytics on your device7 days maximum
BackupsUp to 30 days after deletion
Abuse reports12 months, to support repeat-conduct review
Ad data collected by GoogleSet by Google as an independent controller — see Google's privacy policy

When you delete your account, your personal data is deleted immediately when you confirm; residual copies in backups are removed within 30 days, except where we must keep records to meet a legal obligation.

8. Your rights

If you are in the EEA or UK you have the right to access, rectify, erase, restrict processing of, object to processing of, and port your personal data, and to withdraw consent at any time.

You can exercise the main ones directly in the app:

For anything else, contact privacy@calmentum.com. We respond within one month.

You may also complain to your local supervisory authority. Our lead authority is the Bulgarian Commission for Personal Data Protection (CPDP, www.cpdp.bg).

If you are a California resident, see section 12.

9. Security

Passwords are stored as salted hashes. Traffic between the app and our API is encrypted in transit. Journal entries are additionally encrypted before they are written to the database, with a key held separately from it. Session tokens are held in the operating system's secure keystore on your device. Access to production data is limited to personnel who need it.

No system is perfectly secure. If a breach affects your rights and freedoms we will notify the relevant supervisory authority within 72 hours, and you without undue delay where required.

10. Children

Calmentum is not directed at children. You must be at least 16 years old to create an account. If we learn that we hold data from a child below that age without a valid basis, we delete it.

11. Automated decision-making

Calmentum adapts your daily plan automatically — for example ordering tasks, suggesting an easy win, proposing a reset day, or flagging a possible burnout risk. These are suggestions only. They produce no legal or similarly significant effect, you can ignore or override every one of them, and they are not automated decision-making within the meaning of Article 22 GDPR.

12. California residents

We do not sell personal information as defined by the CCPA/CPRA. If you allow personalised ads in the free version, Google's use of your device data for them may count as "sharing" for cross-context behavioural advertising; you can opt out at any time in Settings → Privacy → Ad choices. You have the right to know, delete, correct, and to be free from discrimination for exercising those rights. Use the in-app export and deletion tools, or contact privacy@calmentum.com.

13. Changes

We may update this policy. The version identifier at the top changes when we do. For material changes we will notify you in the app and, where required, ask you to accept the new version before continuing.

14. Contact

Write to us at privacy@calmentum.com.